What Is Social Marketing?

In to-days internet world, social media marketing is no longer an optional extra, it is now a main stream marketing channel.

More than 700 million people worldwide now use Facebook, and with Google entering the market with a social media platform Google+ the combination makes for a very big audience most of which will interact via their smart phone app.

When you mix smart phone apps with location tracking, social marketing now encompasses local marketing. This combination opens a new route for local business to engage via the internet with an eager customer base, – local marketing it is about getting “bums on seats” / “foot traffic”.

Social media is all about people-powered marketing. Handled correctly, it is allowing real people to do a lot of your marketing for you, influencing other people to buy into your brand or visit your establishment.

ONID can help you define a clear social media strategy: which channels to use, which audiences to target, how to engage them and which conversations to join.

Our experienced team will deliver innovative, compelling content that will allow you to build stronger relationships and improve customer relationships and insight. Most importantly we will ensure that all activity is carefully monitored and accurately measured, ensuring reports are meaningful and relevant to your business objectives.

Our Facebook Marketing Service

Using our creativity and understanding of this community, we can design and produce a facebook strategy that is going to work for you.

In order to develop a customised Facebook strategy for your business, we split our social marketing team into 3 parts –

The commercial team will work with you to identify your business objectives and continually monitor that these objectives are being achieved.

The Facebook team will work with you to identify your target audience, produce marketing campaigns and continually monitor that correct Facebook etiquette is being adhered to.

The Technical team will work with you to optimise your Facebook pages and the integration with other services such as your blog and e-commerce web site into Facebook.

Once your campaign strategy is produced, ONID will project manage your campaign on a monthly / annual basis.

In addition we also offer reputation management by monitoring and moderating your pages. This service also covers other social media channels such as Twitter, YouTube and LinkedIn.