What is Search engine optimisation ?

The simple objective is to achieve the best possible organic search engine placement for specific search terms, using proven and best practice techniques, in order to achieve increased sales.

Search engine optimisation is an end to end process – from web site inception to continually maintaining web site promotion on a daily basis.

Using our own implementation methodology which has been refined over the last few years, we continually exceed client expectations.

The four core areas of the ONID search engine optimisation strategy are:

1 – Site Architecture.  make sure all the web site’s landing pages have a clear and completing call to action, and that the web site code meets current web build standards.

2 –  Content Optimisation – make sure each page on the web site is optimised for a single search phrase, that it does not suffer duplicate content penalties, and that it meets current quality standards.

3 – Link Building – engage in a back link building programme to get high rankings in the search engine organic results.

4 – Activity Reports – produce live reports showing the number of back links acquired, the number of back links included in the Google index and cached.  Reports show current web site position in the search engine for specific search phrases.

Search engine optimisation (SEO)  is split into 2 parts

1 – on-page SEO  – this is everything to do with what is on the web site

2 - off-page SEO – this is basically about the back links pointing to the web site from other web sites

Until very recently, on-page SEO had around 20% effect and off-page SEO had 80% effect on search rankings in Google.

Since Google started to implement the recent  “Panda” update in April this year for UK web sites, the importance of on-page SEO just got a lot more important – many large sites in the UK lost 90% of their rankings due to this update, which just demonstrates a swing back to getting on-page SEO right.

Our SEO strategy is quite simple and effective

First we look at how a your site compares with the top 10 ranking sites in Google for a given search phrase.

We run a report to get this information which high lights around 200 factors – some factors can be corrected very quickly, other will take a lot more effort.

As a result of carrying out the recommendations based on this report, the web site will end up with the best on-page SEO configuration that is possible to compete with the top 10 sites for the given search phrase.

The Next step is the off-page SEO or link building.  We have a process in place that builds back links slowly over the months from real web site owners.  There are basically 3 things that makes a back link valid -

1) the anchor text matches the search phrase
2) the links come from different web sites
3) the pages with the back links on them are indexed and cached by Google.

There are many other criteria that add some value, but unless you have these 3 factors in place, a link does not count.