What Is Email Marketing ?
Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients.
The messages, which can be simple text based, or include HTML and rich media, must have one simple call to action, which can be linked to a web site page for additional engagement.
A number of elements make direct email marketing different from spam or other less sophisticated email campaigns. For example, the sender will use customer segmentation techniques to ensure that the message is appropriate.
Use personalisation techniques so the recipient is addressed as an individual.
In contrast to the out-dated spam, the concept behind good direct email marketing is to send attractive, professional, and compelling messages to a smaller targeted group of recipients that might actually be interested in receiving such messages.
Direct email marketing messages may also include mechanisms that provide the sender with feedback on the effectiveness of a campaign, such as; by making it possible to track the number of messages that were opened, the number of clicks that were generated from a message, the number of recipients that requested removal from the sender’s list, and the number of messages that were bounced by the recipient’s server.
Email marketing refers to every email you would ever send to a customer, potential customer or business entity.
Our email marketing services are completely ROI focused.
Email marketing has proven to be extremely effective in acquiring new customers and retaining existing customers. Emails are one of the lowest cost forms of communication and can be used to deliver promotional messages or enhance customer relationships.
Why use our email marketing services ?
Emails are a powerful and cost effective form of marketing and there are many reasons why they work. You can utilize customer data to target your messages, drive direct sales, and build customer loyalty and support sales through other channels.
Sending emails is cost effective:
• Email can be very targeted and deliver your message, unlike a website where people have to come to you
• Email marketing is extremely successful if undertaken correctly
• Database integration allows for the targeting of outgoing messages
How do our services maximise our client’s email marketing campaigns?
Create a Compelling Subject Line
The first point of contact with potential customers is the subject line of your email.
The primary objective is getting the emails delivered in the in-box. Personalising the Email subject improves the ratio of delivered emails.
The next goal is to get your emails opened, read and acted on. We follow simple and effective email marketing practices to get results.
• Personalise emails with individual customer details
• Offer the customer something they would want
• Ensure emails don’t look like spam
• Create customer curiosity
• Avoid sending the emails out on weekends and holidays
Make the Emails Fit with Landing Pages
In some cases, the email will direct the potential customers to a web site landing page. In these cases, when a customer follows a link from an email message they will expect purchasing to be easy. We achieve results by following simple email marketing guidelines.
• Match the content, design and tone of the email to the web site landing page
• AB testing with link placement to optimise performance
• Optimise the web site landing page call to action to improve conversions
• Place multiple links belonging to multiple landing pages
• After every email campaign, do a thorough evaluation so it can improve performance each time